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WHAT IF WE COULD MAKE OUR NATURAL SKIN EVEN BETTER?
Our journey began with a simple, yet seemingly impossible dream. We believe beauty knows no bounds. And, we're working at the vanguard of skincare science innovation to unveil revolutionary, high-performance solutions that transcend conventional limitations.


BREAKTHROUGH TECHNOLOGY
Surpassing the realm of cosmetics by driving skincare innovation through extensive research and close collaborations with global research institutions.

PATENTED NOVEL INGREDIENTS
By deconstructing ingredients into their pure molecular structures, we uncovered exceptional ingredients that deliver remarkable skin transformations, surpassing the limits of conventional skincare solutions.


EXPERT TESTED VISIBLE RESULTS
In collaboration with expert evaluation organizations, including twin clinical and medical inspired studies our industry-leading clinical testing method promises dramatic results
OUR JOURNEY

SINCE 1954
AMORE PACIFIC Group - Established cosmetics industry’s first dedicated laboratory

2002 - 2017
Carrying Amorepacific Group’s legacy AMOREPACIFIC, a global high-end skincare brand, opens its doors in New York’s SoHo

2012 - 2014
Developed proprietary plant varieties and acquired patents to engineer new cosmetic ingredients.

2014 - 2018
Launched epigenetic anti-aging research grounded in skin genomic traits

2021
Established the AP Lab Initiated the process of formulating products with state-of-the-art technology and ingredients

2024
Global launch of AP - a brand rejuvenation built on an innovative foundation of advanced skin science technologies and dramatic efficacies.