Established in September 1945, AMOREPACIFIC Corp.(referred to as ‘AMOREPACIFIC’) is committed to becoming the “Asian Beauty Creator” and has provided global customers with a total package of beauty and health solutions through 30 brands spanning beauty, household, and healthcare products. Building upon its expertise balanced with tradition and modern science, AMOREPACIFIC has been operating a cutting-edge R&D center and product distribution. The company joined UN Global Compact in 2007 in its pursuit of sustainable management that matches the global standards and was admitted to the Dow Jones Sustainability World Index (DJSI World) in 2010.
AMOREPACIFIC is pursuing ethical product development, environment protection, and social contribution to become ‘The most respected global company in Asia’ by 2015. According to the worldwide Dow Jones Sustainability Index (DJSI) for 2011-12, AMOREPACIFIC has become the first in its industry sector to be listed for two straight years on the DJSI World, DJSI Asia/Pacific, and DJSI Korea. In addition, it was named the World Leader and Korea’s Best Company in the Personal Products segment for two consecutive years.
Corporate Social Responsibility
Under the slogan of “Beautiful People, Better Tomorrow”, AMOREPACIFIC has undertaken various corporate social responsibility activities such as ‘Make Up Your Life’, ‘Pink Ribbon Campaign’, and ‘Hope Store’ to support women develop a healthy and beautiful lifestyle. Since 2011, 'Make Up Your Life' campaign has been promoted to help female cancer patients in China overcome depression and regain inner beauty by offering beauty and make-up tips and it has been well-received by hospitals and patients. In 2012, by actively expanding the number of patients and hospitals, the campaign has become the one of the representative CSR campaigns in China.